Three ways to tell the same story.
Same PRD. Same brand system. Three different opinions about what this site should actually do for a builder who lands on it. Pick the read you want.
Pick a lens.
Each version is a complete Phase 1 landing page — same hero arc, prompts, timeline, FAQ, sign-up form. They differ in voice, density, and how the page reads on the way down.
Editorial Monograph
Long-read magazine layout. Generous white space, big black headlines, prompts as full chapter spreads.
Sprint Briefing
Punchy, action-first. Big bold hero, prompts up front, prizes prominent, repeated CTAs throughout.
Builder's Manifesto
Thesis-led, voice-forward. Five-rule manifesto, then the practical sections. Reads like an essay.
Same PRD. Same brand law.
All three studies render the Phase 1 sections from the PRD: hero, three prompts, timeline, how it works, sign-up, FAQ, sponsor strip, footer.
The visual system is fixed: WNCP AI Kinetic Editorial. Sharp corners. No shadows. One red anchor. Inter for headlines, Plus Jakarta Sans for body. Light is home; dark is punctuation.
- Voice · editorial vs. operational vs. manifesto
- Density · airy long-read vs. metrics-first vs. essay
- Component mix · cards vs. framework rows vs. pull-quotes
- Scroll arc · slow vs. tactical vs. rhetorical